How Is Fortress Investment Group Different from Other Asset Management Firms

Fortress Investment Group is the first alternative asset management group in history to offer its shares with an IPO offering in 2007, following which they came under the spotlight. It currently employs 900 individuals who are handling $43 billion assets for 1,750 investors. Fortress Group has been consistently growing since its inception in 1998. Under the guidance of Randal Nardone, Rob Kauffman and Wes Edens, founders of Fortress Investment Group, the firm generated strong returns on investments mostly on high-end vehicles and private equity.

The asset management firm focuses on asset-based investments for a long-term steady income. Over the years, they have mastered the act of owning, financing and maintaining physical as well as financial assets ranging from high-end cars to real estate.

They have got used to efficiently handling mergers and acquisitions and have been able to bond with top management personnel, board members and other influential people. There came a time when two talented individuals from Goldman Sachs joined Fortress Investment Group. They are Micheal Novogratz and Peter Briger, experts in their fields, joined with different roles but have contributed immensely to the growth and expansion of the investment firms.

In the last decade, Fortress Investment Group made major acquisitions and now has a global presence. Their operations and the assets doubled leading to more hires and workload. Eventually, Fortress Group took a leap of faith and sold the firm to the Tokyo giant, SoftBank Corporation after finding their proposal of introducing unique strategies for further growth very interesting. The purchase was made at a price of $3.3 billion which was systematically divided between stakeholders on the basis of the percentage of shares held by each. The principals managed to take close to $500 million.

Now, they have offices around the globe with headquarters in Singapore, Shanghai and San Francisco. SoftBank’s acquisition of Fortress Investment Group was agreed on the conditions that Fortress Group will retain autonomy and perform its operations without any interference from SoftBank, to which the officials from SoftBank happily agreed. Peter Briger is currently handling the Credit Division which focuses on generating revenues from illiquid or distressed assets.

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